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santiano event

setup

Please refer to the container setup instructions

Send an event

Send a simple event

Send an event that affects bounce rate

Send a simple event and affect bounce rate

tagging plans

Simple event with 3 Variables

Simple event with 3 Variables

  <script>
// Simple event with 3 Variables
dataLayer.push({
	'event': 'santianoEvent',
	'eventCategory': '[eventCategory]',
	'eventAction': '[eventAction]',
	'eventLabel': '[eventLabel]',
	'eventValue': '1'
	});
</script>
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Event with 5 text variables

Event with 5 text variables

  <script>
// Event with 5 text variables 
dataLayer.push({
	'event': 'santianoEvent',
	'eventCategory': '[eventCategory]',
	'eventAction': '[eventAction]',
	'eventLabel': '[eventLabel]',
	'eventValue': '1',
	'eventPartition': '[eventPartition]',
	'eventSegment': '[eventSegment]'
	});
</script>
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Simple event that affects bounce rate

Simple event that affects bounce rate

  <script>
// Simple event that affects bounce rate
dataLayer.push({
	'event': 'santianoEvent',
	'eventCategory': '[eventCategory]',
	'eventAction': '[eventAction]',
	'eventLabel': '[eventLabel]',
	'eventValue': '1',
	'eventAffectBounceRate': true // or false
	});
</script>
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Event with 5 text variables that affects bounce rate

Event with 5 text variables that affects bounce rate

  <script>
// Event with 5 text variables that affects bounce rate
dataLayer.push({
	'event': 'santianoEvent',
	'eventCategory': '[eventCategory]',
	'eventAction': '[eventAction]',
	'eventLabel': '[eventLabel]',
	'eventValue': '1',
	'eventPartition': '[eventPartition]',
	'eventSegment': '[eventSegment]',
	'eventAffectBounceRate': true // or false
	});
</script>
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gtm variables

eventAction

eventAction
Variable Type : Data Layer Variable
The eventAction seet by santianoEvent and santianoEcommerce to be used by a variety of vendors

  Data Layer Variable Name : eventAction
Data Layer Version : Version 2
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eventAffectBounceRate

eventAffectBounceRate
Variable Type : Data Layer Variable

  dataLayer Variable set to eventAffectBounceRate
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eventCategory

eventCategory
Variable Type : Data Layer Variable
The eventCategory sent by santianoEvent and santianoEcommerce to be used by a variety of vendors

  Data Layer Variable Name : eventCategory
Data Layer Version : Version 2
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eventCommand

eventCommand
Variable Type : Data Layer Variable
santiano.io comes with its specific eventCommand : its naming scheme facilitates management and maintenance of events tags and ecommerce tags.

  Data Layer Variable Name  : eventCommand 
Data Layer Version : Version 2
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eventLabel

eventLabel
Variable Type : Data Layer Variable
The eventLabel sent by santianoEvent and santianoEcommerce to be used by a variety of vendors

  Data Layer Variable Name : Label
Data Layer Version : Version 2
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eventPartition

eventPartition
Variable Type : Data Layer Variable
The event Pasent by santianoEvent and santianoEcommerce to be used by a variety of vendors

  Data Layer Variable Name : eventPartition
Data Layer Version : Version 2
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eventSegment

eventSegment
Variable Type : Data Layer Variable
The eventSegment sent by santianoEvent and santianoEcommerce to be used by a variety of vendors

  Data Layer Variable Name : eventSegment
Data Layer Version : Version 2
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eventValue

eventValue
Variable Type : Data Layer Variable
The eventAction sent by santianoEvent and santianoEcommerce to be used by a variety of vendors

  Data Layer Variable Name : eventValue
Data Layer Version : Version 2
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santianoApacheV2.0Licence

santianoApacheV2.0Licence
Variable Type : Custom Javascript

    function() {
  // santiano.io is released under Apache V2.0 licence.
  // 
  // Copyright 2019 Santiano Consulting SAS (santiano.io)
  // 
  // Licensed under the Apache License, Version 2.0 (the "License");
  // you may not use this file except in compliance with the License.
  // You may obtain a copy of the License at
  // 
  // http://www.apache.org/licenses/LICENSE-2.0
  // 
  // Unless required by applicable law or agreed to in writing, software
  // distributed under the License is distributed on an "AS IS" BASIS,
  // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
  // See the License for the specific language governing permissions and
  // limitations under the License.
    return 'santiano.io is released under Apache V2.0 licence';
  }
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